Distribution Plan
250 bags go out each Monday afternoon in Hancock county and Wood county, up to a total of 2,000/month. Distribution routes vary each month, targeting homes $100K+. Routes are guaranteed to not overlap for 4 months.
Grab Bag Marketers are hand-delivered to each home, and will only be left at doors that have a protected area (porch/awning) so that the contents get into the hands of customers in the best condition possible.
From time-to-time Grab Bag Marketers will be distributed at functions/events that have target market appeal: B2B after-hours events, senior fairs, etc. All clients will be notified of any venue change and will reserve the right to participate or not.
Week one: general consumer
Week two: senior focus
Week three: general consumer
Week four: business to business
We would be happy to consider requests for more specialized demographics for distribution routes/events.